New Homeowner Fact Sheet

Why are new homeowners the best prospects for growing your business?
As you read this, someone is very likely moving into a new home in your neighborhood. Here are just some of the reasons that make new homeowners a lucrative target market for almost any local business looking to grow their customer base:

NEW HOMEOWNERS:

• Are optimistic, positive and powerful spenders, no matter what economic or environmental factors are affecting other consumers.
  
• Spend 20 times more on household products than established residents.*
   
• Spend over $9,400 on home-related products.**
   
• In total, spend approximately $102 billion on move-related goods.**
   
• Are proud of their new home and are eager to purchase products and services to beautify their home and garden.
   
• Have no existing buying loyalties in their new community and are seeking information for products and services they need.
   
• 42% of those moving into a home are first-time homebuyers.***

* The Mover Report, Spring 1996.
** Atlantic Marketing Research, May 2000.
*** National Association of REALTORS®, 2000.

WHY YOUR WELCOMING NEIGHBOR WORKS 

• EXCLUSIVE advertising.  Your competitors will not be included in the packet.

• PERSONAL visits to new homeowners.  The new homeowner is introduced to your business by word-of-mouth, as well as given your promotional information.

• LISTS of new homeowners are provided to you.  Additional information can be provided to assist you in your marketing.  You can send more information by mail, and contact them by phone.

Welcoming Neighbor services Pearland, Friendswood and League City.  Please call Michelle Pray at 281-236-0303 for more information, or to set up an appointment.